Experiential Marketing Travel Industry


Before talking about the experiential marketing travel industry, first, you should know what actually experiential marketing is?

Experiential Marketing is a type of advertising that allows people to experience your products or services. How? Basically, with one or more senses such as sight, taste, touch, hearing or smell.
Well, traditional advertising (radio, print, and television) points out product benefits and features. On the contrary, experiential marketing allows the customer to sense your service. Also, it immerses them in a fun and memorable experience. And, that’s how a closer bond between the customer and the travel company is created.



However, if you interact with a company’s product, you develop a much better understanding of it. For instance, you can interact with perfume in a drugstore by smelling a tester. Plus, you’re much more likely to buy it afterward! Delightful experiences encourage sales and customer loyalty.

                                               Experiential Marketing Tours in Travel Industry


Generally, travelers can’t feel a thrill of adventurous activity by looking at an advertisement. However, marketing through experience makes it possible! And, it offers a memorable, multisensory interaction between traveler and tours and travels.

                                                          Do you want to know how?


In general, the travel agency from Florida made the winter campaign “Escape the Cold”. And, there they gave a taste of what they have in their offer to the potential consumers. Also, the travel agency offered zip-lining in Chicago, in the middle of winter. Additionally, they spread warming tents with real, living alligators inside! And, the adventurers could drink hot cocoa there. Further, while being warmed up, participants couldn’t think of the winter. As an alternative, they felt like they were somewhere else. Finally, the goal was achieved!

Obvious, most travel agencies don’t have the budget to offer 1,400 free zip line rides. But, small travel companies could:

1. Take part in a local tourism fair.
2. Organize smaller giveaways.
3. Buy a pair of inexpensive virtual reality headset and create breathtaking promotions. To exemplify, VR promotion of honeymoon packages.

Moreover, experiential marketing tours only work after being transferred to social media. And, that helps travel companies to spread their messages. Thus, don’t worry if your experiential marketing tours or campaigns are much smaller. Well, events with less than 50 people attended, can reach a million impressions online! And, once you give a great experience to people, it’s no wonder they want to share it with the world.

Further, show people what they can experience. And, be unique and bold! To conclude, they will walk away from the promotional event, post or an ad with a memory. And, a memory associated with your tour company, will able to memory that sells.

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