Get easy way to calculate your Experiential Marketing


Well, one of the biggest pitfalls of experiential marketing campaigns is the difficulty of gauging its overall success. And, just because you experience a great turnout and participation at your activation doesn’t mean that it accomplished anything for your brand. However, those who attempt to engage in experiential marketing assume there’s simply no easy way to track the results, so they decide not to worry about it. And, this often leads to a lot of wasted time, effort and money. Therefore, without measuring the ROI (Return on investment) which means an easy thing to calculate if you're doing Pay-Per-Click (PPC) advertising campaign, then how can you improve your efforts over time? Take a look at a few tips to get back on track with tracking the ROI of your experiential marketing Agency:

1. ESTABLISH A GOAL

Firstly, you can’t track the success of anything without first defining what success means. Thus, the first step of any experiential marketing push is to clearly define at least one goal. So, ask yourself what the ultimate purpose and core values of your campaign or event are trying to accomplish. And, do you want to increase sales? Plus, are you trying to raise awareness about a new product or service? As well as are you attempting to branch out into different markets or appeal to different demographics? Thus, by establishing clear goals, you are setting the cornerstones for an effective campaign.

2. QUALITY TRUMPS QUANTITY

Next, as mentioned in the opening paragraph, just because a throng of people show up at an event doesn’t mean it’s considered successful. So, again, remember to keep in mind your goals and key performance indicators (KPIs). And, the truth is that it’s far better to have genuine interactions with smaller groups of consumers than it is to have superficial interactions with much larger groups.  Also, for one thing, when someone genuinely interacts with a brand and is emotionally connected by its message, they are more likely to spread the word to others. Therefore, without question, positive word of mouth is a KPI that’s universal among all experiential marketing campaigns.

3. UNDERSTANDING METRICS

Moreover, establishing how your KPI’s are defined and tracked is a crucial next step in understanding your event’s ROI. For instance, if you want to boost sales, the ideal outcome would be a spike in sales. So, if your main concern is raising brand awareness, then you’ll be looking for a spike in online mentions of your brand.  And, after defining your goals, associate the appropriate KPIs that align with your overall strategy.

4. BRAND AWARENESS RESEARCH

Also, if your budget allows it, engaging in brand awareness research before, during and after an experiential marketing event is an excellent way to assess its success. And, this approach is best utilized when raising brand awareness for a new product or service. Plus, surveys are a great tool to leverage this. As well as surveying your target demographic before, during and after an event, you can gauge how their perception potentially changed based on their experiences. Preferably, you will want to see a participant who little knowledge about your brand has become more aware, engaged and enthusiastic about your offerings.

5. THE FUTURE OF MEASURING EXPERIENTIAL MARKETING ROI

Furthermore, not surprisingly, more ways to connect and track ROI of experiential marketing efforts are on the horizon. For instance,  facial recognition and tracking software, which can be used at live events to assess faces in the crowd for things like age, gender and even how long they hang out at a particular destination. Hence, such software can even track how many people are smiling or otherwise expressing happiness, which is a useful metric in its own right. Also, this software and other new technologies aren’t so widespread just yet, but you can expect to see them come into their own over the next few years.

Comments

Post a Comment

Popular posts from this blog

Why I should hire Experiential Marketing Agency?

Image
Do you in search to join the rapidly increasing number of brands taking their marketing efforts to the streets? And, are you holding back because you think you can save money by doing it in-house? Thus, whether you need to convince yourself, your team or your boss, these following reasons will show you why you need to hire an experiential marketing agency for your next brand activation. 1. Retain Complete Control First, you define the agency’s role. And, an experiential marketing agency’s objective is to support you where you need it most. Also, you have bigger things to focus on than tracking shipments, coordinating with activation sites or staff t-shirt sizes. Besides, an agency filters through the logistics so you focus on what’s important. 2. Score the Cream of the Crop Nowadays, agencies have the experience and connections to land you the best marketing vehicles, displays and brand ambassadors across many countries. Large experiential marketing agencies wi
Read more

Brand Activation: Why nowadays it is necessary for every market?

Image
Nowadays, brand activation is extremely important because there is a number of suppliers available for a product or service, in short, there is crowding of vendors. Also, in order to succeed you need to stand out from the crowd. Also, it is highly important that brands find a way to reach potential customers that will help the company to create emotional engagement. Well, such marketing events need to bring up positive feeling in the minds about them in order for them to become loyal customers and purchase their products. Besides, what every marketer wants is a loyal customer base, because they are assets to your brand, they stand with you through thick and thin.                                 Why brand activation Agency is so important these days? 1. Well, Brand activation creates an emotional attachment, positive stimuli to purchase. Nowadays, the customer buys something which he/she has some emotional attachment with. And, the customer today wants to connect with t
Read more

Important Steps For Experiential Marketing Plan

Image
Well, Experience-based marketing is a powerful tool for marketers, enabling you to go beyond words, also bring your brand to life in an active and engaging way. And, it’s a method that creates deeper connections with customers, as well as it’s a significant step on from just telling someone your brand values. Take a look at the following important steps for  experiential marketing which mostly followed by experiential marketing agency : 1. Experience Firstly, when talking about experience-based marketing, we frequently come up against the preconceptions that Experience + Marketing = Event Marketing only and Customer + Experience = Customer Services only.  And, your total brand experience is a string of various happenings going on before, during & after purchasing and using your product. So, once you start thinking of these many nuances as well as links, you start opening up to new ways that people can experience your brand when exposed to it for the first, sec
Read more