Experiential Marketing Travel Industry
Before talking about the experiential marketing travel industry, first, you should know what actually experiential marketing is? Experiential Marketing is a type of advertising that allows people to experience your products or services. How? Basically, with one or more senses such as sight, taste, touch, hearing or smell. Well, traditional advertising (radio, print, and television) points out product benefits and features. On the contrary, experiential marketing allows the customer to sense your service. Also, it immerses them in a fun and memorable experience. And, that’s how a closer bond between the customer and the travel company is created. However, if you interact with a company’s product, you develop a much better understanding of it. For instance, you can interact with perfume in a drugstore by smelling a tester. Plus, you’re much more likely to buy it afterward! Delightful experiences encourage sales and customer loyalty. ...