Top 3 Pros of having a Marketing Vehicle for the small business


Nowadays, for most small business owners, an easy and effective way to advertise your business is by branding your car. So, between custom rear window graphics, car magnets, also even full or partial car wraps, many small business owners can put their logo and contact information on their car and turn it into a mobile marketing vehicle.

However, among the multitude of digital and print advertising methods available for small business owners in 2018, the use of vehicle advertising will not be going away anytime soon. And, as a low cost and highly customization option, many are eager to put their logo on their car. Thus it’s important to consider the pros before going all in.

1. It’s an Upfront, “One-Time” Cost


Firstly, one of the most attractive pros about advertising your business on your car is that it is a “one-time” purchase. Plus, unlike digital ads where you typically pay for impressions or conversions each day, and this is something that you pay a fixed price for upfront and then forget about it until it needs to be replaced.

Also, a vinyl wrap can last around 5 years or more, depending on how well it is cared for. But, perforated window decals can also last 3 years or more with proper installation and care.

2. You Don’t Have to Buy Another Car


Next, while it makes sense for some business owners to get an entirely separate work vehicle, it may not be the best decision for you.

So, while you may have to re-register your car as a commercial vehicle depending on the state you live in, and doing so would be another way to help you save costs of buying a new vehicle. Also, you can always look into buying a used fuel-efficient car if you want to keep your business and personal assets separate.

3. You Can Be More Productive


Further, whether you’re driving to the gym or picking your kids up from school, having your logo as well as contact information on your car is a great way to turn heads and get leads while not on the job.

Moreover, realtors, who already drive all over the place to showcase homes, would benefit from being able to promote their name simultaneously. And, you can now be more productive and kill two birds with one stone while doing your everyday driving.

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