Brand Activation: Why nowadays it is necessary for every market?


Nowadays, brand activation is extremely important because there is a number of suppliers available for a product or service, in short, there is crowding of vendors. Also, in order to succeed you need to stand out from the crowd. Also, it is highly important that brands find a way to reach potential customers that will help the company to create emotional engagement. Well, such marketing events need to bring up positive feeling in the minds about them in order for them to become loyal customers and purchase their products. Besides, what every marketer wants is a loyal customer base, because they are assets to your brand, they stand with you through thick and thin.



                                Why brand activation Agency is so important these days?


1. Well, Brand activation creates an emotional attachment, positive stimuli to purchase. Nowadays, the customer buys something which he/she has some emotional attachment with. And, the customer today wants to connect with the brand they are buying. Also, they want a long term solution something with which they can relate to. So, if you are unable to create some emotional attachment with the buyer, you are not likely to succeed in the longer term. And, this is where you need to conduct brand activation activities to create an attachment of your product with the customer. But, people who are in their 40s and 50s, still want a Nokia mobile. As their first mobile was probably from Nokia as they were the market leaders then. Because these people have an emotional attachment with the Nokia brand, they want to buy that phone only, even though they have fallen behind the competition.

2. Moreover, Brand activation Agency helps in reducing the cost of other marketing activities.  Also, with brand activation, we are already creating an imprint of the brand. Thus high-cost activities like advertising need not be used that much. Besides, what brand activation does here is, it makes your brand prominent to those who use your products and even with the ones who don’t use it. So, customers and prospects already have a certain idea about the product irrespective of whether they have used or experienced it.

3. Next, a brand is a transformative force; it can be used to change the perception of your company or products. Also, brand activation can be used to successfully revitalize your brand. Hence, take an example of Blackberry. Whenever Blackberry phones were launched, they were perceived to be designed for corporate professionals. And, this image was created because Blackberry wanted to position the product in this way only as the product features were more useful for working professionals. Though when a dip in sales was observed, they wanted to rebrand their image, revitalize their image. And, with the help of specific brand activation tasks, Blackberry succeeded in revitalizing its brand image through brand activation.

4. And, with brand activation, you can create a specific positioning of the product. Well, in case a company is not taking help of brand activation then, one group may perceive the product different than what another group may perceive. Also, two different positioning of the product can be problematic with respect to conducting other marketing activities. And, it’s impossible to create an advertisement for a product if one group thinks the product is high-cost one and others think its low cost one.

5. Further, brand activation helps other marketing communication tools. And, we know brand activation creates a specific positioning of the product, this specific positioning can be leveraged for other marketing communication techniques like advertisements, print media, etc. Moreover, Google has branded its mobile operating system ‘Android’ as something which is very flexible and can be customized by the user. Plus, they use this with great effect in all the marketing activities they do and use it very proficiently to point to a lacuna in competitors.

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